BeMyBest blog

Tips and reflections about online presence

CEOs’ Thought Leadership – Consensus

(This is one in a serie of articles applying Robert B. Caldini’s 6 Principles of Persuasion on CEOs’ Thought Leadership).   Cialdini’s 6th Principal Of Persuasion – “Consensus/Social Proof” To a very large extent, “Social Proof” is connected with the herd mentality. It’s based on the psychology that there is safety in numbers. Being part […]

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Posted by adminbmb on 19 May 2017         Leave a comment

CEOs’ Thought Leadership – Liking

(This is one in a serie of articles applying Robert B. Caldini’s 6 Principles of Persuasion on CEOs’ Thought Leadership).     The Prinicple of LikingCialdini says that we’re more likely to be influenced by people we like. Likability comes in many forms – people might be similar or familiar to us, they might give […]

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Posted by adminbmb on 19 May 2017         Leave a comment

CEOs’ Thought Leadership – Scarcity

(This is one in a serie of articles applying Robert B. Caldini’s 6 Principles of Persuasion on CEOs’ Thought Leadership).   Cialdini’s 2nd Principal Of Persuasion – “Scarcity” Cialdini drew his final key to successful persuasion from the field of economics – the  concept of scarcity. As CEO, you are most familiar with the basic […]

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CEOs Thought Leadership – Reciprocity

Our new Millennium had just begun when Robert B. Cialdini published his “6 Principles of Persuasion”, providing powerful insight into face-to-face business relationships. Yet why should CEO’s refrain from applying this effective knowledge to their 24/7 online presence. After all, it’s relationships building regardless online or offline. And as a thought leader, you will sure […]

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CEOs’ Thought Leadership – Authority

(This is one in a serie of articles applying Robert B. Caldini’s 6 Principles of Persuasion on CEOs’ Thought Leadership).   Cialdini’s 3rd Principal Of Persuasion – “Authority” Using your authority is another key way to be persuasive, but it’s not the type of organizational or hierarchical authority that we might immediately think about – […]

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Posted by adminbmb on 19 May 2017         1 Comment

How to become a thought leader?

Purpose at the Center of Thought Leadership

All CEOs have to strive for the bottom line. Yet it’s how they transform their companies, industries and society that determine their thought leadership. Is there a magic formula to becoming a thought leader? Unfortunately not.  The path to thought leadership is as different as the individual CEO. You can see how different Steve Jobs, Richard […]

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What Does a CEO worth without Thought Leadership?

Travis-Kalanick_bemybest.dk_

A CEO’s worth is much more than the bottom line she creates or maintains. One of the key significances of a CEO is to be a thought leader, within her own industry or even in the society at large. What’s thought leadership? The term was coined in 1994 by Joel Kurtzman, editor-in-chief of Strategy & […]

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3 Impacts that Determine if You Are a Unique CEO

Elon Musk, Tesla CEO

By default, all CEOs have to deliver an impressive bottom line. What makes you unique? Not by learning a new management buzzword, but simply by focusing on who you are and what you believe in. That is your unique personality. Two Unique Examples  Take Steve Jobs (yes – again!).  As CEO, Jobs added value to Apple by making clever […]

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7 Reasons to Invest in a Strong CEO Online Profile

BeMyBest social media

By Isabella Lo What’s the advantage of Steve Jobs to Apple and Richard Branson to Virgin? Big! There is a clear spill-over from a CEO’s personal brand to the company and its products. You don’t need to (and can’t) be Steve Jobs or Richard Branson. Yet, by strengthening your online profile, you can add great value […]

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Larry Page & EU’s “Right to be Forgotten”

Larry Page BeMyBest

By EU & Individual’s “right to be forgotten” Who knew?  For every person trying to grab their five minutes of fame, there’s apparently another who would rather their past be erased from public scrutiny forever! Whether it’s a criminal record, a misplaced comment or even unfounded rumours and allegations made against them, it seems that […]

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